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Infographic: Buying Power Advertisers Can’t Ignore

Posted by admin in Asian Amercan Research | 0 comments

Asian-American Buying Power Increased By More Than $50 Billion In One Year

Expected To Hit $1 Trillion By 2018

In June 2015, Nielsen has released the third edition of its Asian-American consumer report: Asian-Americans: Culturally Connected and Forging the Future—profiling the fastest-growing and most racially diverse segment of the U.S. multicultural majority.

“Asian-Americans are focused on the future, trendsetting and leading the way in technology, digital entertainment and fresh food while maintaining strong ties to their cultural heritage,” said Betty Lo, vice president, Community Alliances & Consumer Engagement, Nielsen. “Increasingly ambicultural, Asian Americans’ cultural identities are shaping the mainstream market.”
Nielsen: Asian-American Buying Power Increased By More Than $50 Billion In One Year -- Expected To Hit $1 Trillion By 2018