The Leading Asian American Ad Network
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asian american advertising online ad network measured medium www.MeasuredMedium.com

Measured Medium is your smart choice in cross-channel online marketing and driving technology innovation within all avenues of the Asian American (AA) marketing space. We empower our clients to reach customers wherever they are—offline, online, through mobile or social media.

Online marketing is as much of an art as it is a science, especially in the AA market. To generate a maximal return on your marketing investment in the AA niche market, an in-depth understanding of cultural nuances and psychographic behavior are required to effectively target the AA audience and to ensure the right messages are presented to them.

Our Marketing Scientists use a holistic approach that is comprised of the following key elements that help you meet your bottom line ROI:

  • Proprietary Technology
  • Laser-Focused Audience Targeting
  • Goal-Oriented Messaging and Creative
  • Custom Algorithms and Optimization Tactics

Online Display Marketing

In the world of Internet advertising, display ads (also known as banner ads) are placed strategically on a webpage to draw the attention of the target audience. When the message triggers interest, the target clicks the ad, which drives them to the destination page (landing page).

Online Display Marketing can be targeted with laser focus, and if done well, deliver a strong return on investment (ROI).

Contact us today to learn more about Measured Medium and our online display services.

Text Link Marketing

Text links are often found at the top or sidebar of search engines, integrated into or around a website’s content, and your target audience’s email inbox. Simply put, text link ads are ad copy that are hyperlinked to a specified landing page.

Text links are a cost-effective way to maximize impressions to keep your brand top of mind and increase consideration for your products.

Contact us today to learn more about Measured Medium and our Text Link Marketing services.

Social Media Marketing

Social marketing is unlike traditional marketing. It requires constant oversight and ingenuity. Keeping up with the evolution of social marketing and social advertising can only be done by someone with a finger on the pulse of strategies that deliver.

With proprietary technology, partnerships, and deep social analytic insight, Measured Medium leverages your social share of voice to create a pro-active consumer experience.

Contact us today to learn more about Measured Medium and our Social Media Marketing services.

Video Marketing

Whether you are creating an online push to raise brand awareness or to increase conversions, our comprehensive video marketing solutions help to keep your company ahead of its revenue goals and one step ahead of your competitors.

Contact us today to learn more about Measured Medium and our Video Marketing services.

Mobile Marketing

In recent years, web traffic has shifted significantly, with over 23% of it coming from mobile devices in 2012—a jump from just over 12% as recently as 2011. Marketing studies have shown that companies are beginning to see this as an opportunity to immediately leverage their mobile traffic, with 40% building their mobile strategy to provide a new selling channel or their existing brand.

Contact us today to learn more about Measured Medium and our Mobile services.

Retargeting

Retargeting is the most vital online marketing tactic because it focuses your advertising spent on people who have already demonstrated interest. When prospects leave your site to surf the web without converting, your ads will display on other sites they visit. This keeps your website in their peripheral vision and top of mind.

Retargeting ads can display the exact product they were viewing while on your site, multiple products, promotions or anything else you choose.

With these gentle ad reminders, the lost prospect will return to your site to complete the conversion cycle─ many times with an increased average order value.

Contact us today to learn more about Measured Medium and our Retargeting services.

Email Marketing and Email Retargeting

Email marketing remains one of the top sources for lead nurturing and management, 91% of consumers check their email daily. At Measured Medium, email marketing is among the top performing channels for our lead generation clients. Our exclusive database undergoes frequent list cleaning and is completely CAN-SPAM compliant.

If you are interested in building your own database, our ability to deliver customer insight capabilities can also help integrate your offline data with your online marketing campaign in a way that is actionable and measurable across all channels.

Contact us today to learn more about Measured Medium and our Email Marketing services.