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LA18 UNVEILS NEW WEBSITE STRATEGY “KEEPING YOU CONNECTED”
New Community Site of www.LA18.tv Features Refreshed Design
and Contributor Content by Leading Online Influencers
Los Angeles—KSCI-TV LA18 (LA18), Los Angeles’ #1 Asian TV station, officially announces today its new website, LA18.SMContributor.com, a community-driven site that focuses on the increasing diversity of its audience. “Our audience continues to evolve, and so we continue to evolve,” says Dennis Davis, General Manager of LA18. “We’re really showing them that we’ve heard them and that they can depend on us to stay connected, both offline and online.”
The new site can be accessed by way of its prominently placed “SMContributor” link on the main navigation of www.LA18.tv, where visitors will find content developed by well-known Online Influencers, both Social Media Influencers and Bloggers alike.
Online Influencers own a unique relationship with their followers, however, audience footprint was only one factor considered in our recruitment strategy. Besides audience reach (number of followers), the Influencers’ strength of relationship with their respective audiences played a large role during the Influencer selection process. Other important factors were expertise and affinity for their respective niches. Core Contributors selected were Yuki Ito, Emily Tang, and Steve Han.
Yuki Ito, Fashion Contributor. Yuki is best known as the Keyboardist for Nylon Pink, an all Asian-American female rock band based in Los Angeles. Yuki’s passion extends beyond music; she is a fanatic about fashion and recently launched her own fashion blog YukiBomb.com.
Emily Tang, Food & Travel Contributor. Emily is a field journalist & freelance TV presenter known for red carpet coverage across the globe. Emily uses blogging as a creative outlet and is weeks away from launching her own health & fitness blog, EmilyTangerine.com.
Steve Han, Sports Contributor. Since 2008, Steve has been a writer for Goal.com, the world’s largest international soccer website which covers over 200 countries worldwide. Steve is also a former Journalist for KoreAm Journal and currently developing his own sports blog, SteveScores.com.
The new community site also includes the following enhancements:
- Responsive Web Design Enhancements: Site optimizations will ensure that visitors have an experience optimized for their smartphone and tablet. This will serve the same content to mobile and desktop users using a fluid grid and a flexible design to automatically adapt to the size of a user’s screen.
- Yield Management Improvements: LA18.tv and SMContributor.com implemented new ad serving technology to optimize yield while positioning itself to deliver premium ad inventory to its advertisers.
Leveraging a delicate mix of Contributor content with LA18’s TV content seamlessly is our main goal. The “Keeping You Connected” strategy goes beyond the launch of its newest website and we’re excited to execute new tactics planned throughout the year.
“In an omni-channel world, it’s really about telling the story around what we’re delivering in a more integrated way.”
– Ted Bartely, CEO, NRJ TV (Owner of LA18)
About KSCI-TV (LA18)
Founded in 1976, KSCI-TV is Los Angeles’ #1 Asian-language TV station bringing news and entertainment, in multiple languages, to the largest U.S. Asian market – composed of nearly 2.5 million Asian consumers. KSCI-TV produces and airs 9 local shows: daily local news and variety shows in Chinese, Korean, and Tagalog. KSCI-TV’s over-the-air signal covers 5.6 million TV households in the Los Angeles DMA. KSCI-TV is also a must-carry local station on cable and satellite systems in the L.A. DMA. In 2008, KSCI-TV became the first U.S. station to multicast in various Asian languages on digital sub-channels. One of its premier digital channels includes the 24/7 Chinese-language channel, LA 18.8 DT, that is carried on cable (Charter, Cox, Time Warner, Verizon FiOS) as well as free over-the-air.
Tags: ceo, ksci tv, la18, nrj tv, responsive web design, smcontributor.com, ted bartley, yield management