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"It's all about the SWAG" at the GRAMMY AWARDSThe 2015 GRAMMY Gift Lounge presented by MTG was open to presenters and performers during three full days of rehearsals at Staples Center.
Gifting Lounge Video
Our team was honored to cover the event, here are some of our favorite picks from the swag suite:
Best Display - Candy VixenDesiree Bolanos, the OC Candy Girl, had a gorgeous "Willy Wonka" themed display table filled with bright blue sweets that would turn an Oompa Loompa a different shade of purple!
Our Favorite Hashtag - thetruth.com
#FINISHITSometimes you have to be provocative to PROVOKE CHANGE! According to statistics by truth, FINISHIT certainly seems to resonate with the Millenials and younger. "Now only 8% of teens smoke. That's down from 23% in 2000 and from 9% last year! We can get it to 0%."
Best Brand Story - SISWe saw a familiar face representing SIS this year, stylist Anthony Bradshaw. Anthony shared with us a compelling story about Simone I. Smith, wife of LL Cool J, and founder of SIS. Simone is a cancer survivor and now plays an active role in helping to raise funds and awareness for the American Cancer Society. Simone was diagnosed with stage III chondorosarcoma and treatment required an invasive surgery that altered the appearance of her lollipop tattoo. "It literally looks like someone took a bite out of it,” says Simone. Inspired by her experience, Simone launched a collection of lollipop necklaces that are sold online and in-store at Macy's and Kohls. $10 from every necklace sold is donated to the American Cancer Society.
Most Engaging Sponsor - GibsonBeing in the presence of world famous guitars was almost a spiritual experience. To add to it, Gibson incorporated live guitarists (with bone-chilling skills) to play song requests by attendees in the swag suite.
Only 2 Days Left to Vote for KYCC - LA Lakers Youth Foundation
January 2015 Lakers YOU Grant
Koreatown Youth and Community Center (KYCC) is among five finalists to win a $5000 grant and need your vote! This grant will be used towards a public space revitalization project on Pico Boulevard.
Vote Online Now on NBA.com by clicking here.
The mission of the KYCC is to serve the evolving needs of the community by providing comprehensive multi-services to the low-income children, youth and families living in Koreatown and surrounding neighborhoods.
KYCC will reclaim a portion of Pico Blvd in the Pico-Union community from the blight of illegal trash dumping and graffiti by installing innovative art and green elements. With the guidance from a professional design team, local youth and community members will be led in designing a community space that they can call their own. KYCC, with the youth and community members who designed the space, will make this vision a reality as we join together on a volunteer work day to makeover the location and install the design.