Measured Medium helps our clients acquire, grow, and retain customers by using our proprietary technology, along with media and measurement strategies focused on driving industry-leading ROI.
Our integrated demand generation technology (which includes unique media and data assets) along with our services team, provides an unparalleled depth of consumer insight with the ability to execute innovative programs that drive results.
The Asian American market represents a significant growth opportunity for businesses that sell goods and services to U.S. consumers. With a relatively low cost of entry and a potentially high return on investment, this is an opportunity that no business could afford to ignore.
The Asian American population is one of the fastest growing racial-ethnic groups, while the non-Hispanic White population continues to decline. The Asian American consumer base is a highly desirable one. They are relatively affluent, well-educated, geographically concentrated, and technologically savvy. All these factors contribute to their purchasing power that continues to soar.
In June 2015, Nielsen has released the third edition of its Asian-American consumer report: Asian-Americans: Culturally Connected and Forging the Future—profiling the fastest-growing and most racially diverse segment of the U.S. multicultural majority.
Asian-American Buying Power Increased By More Than $50 Billion In One Year
Expected To Hit $1 Trillion By 2018
“Asian-Americans are focused on the future, trendsetting and leading the way in technology, digital entertainment and fresh food while maintaining strong ties to their cultural heritage,” said Betty Lo, vice president, Community Alliances & Consumer Engagement, Nielsen. “Increasingly ambicultural, Asian Americans’ cultural identities are shaping the mainstream market.”
In 2012, Asian American households spent 19% more than the average of all other households. Ringing up an average of $61,400 in expenditures, Asian American households particularly over-indexed on food, transportation, housing, clothing, and insurance.
For a complete digital copy of Nielsen’s 2013 Asian America Consumer Report, please Click Here.
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